by Anum Hussain on 29 June 2017

Applying A Product Mindset To Content

When many startups search for their first content marketing hire, they turn to former journalists. As a journalism major myself, this was how I made...

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slideshare, growth, content

by Anum Hussain on 20 October 2015

Topics Over Keywords: An SEO-Driven Approach To Content Marketing

Building a new content strategy from the ground up is damn hard.  

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by Anum Hussain on 10 September 2015

Building a B2C2B Content Strategy

Roughly two years ago, I was faced with a new challenge: start a new business blog. Take it from 0 to … something.

After 8-months of work with two...

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